By Natalie Daniels
Nordstrom's annual summer sale debuts to the general public today during normal store hours and online at 9:30 a.m. EDT/6:30 PDT. The event, called the Superbowl of swipe ups for fashion influencers, offers sales on items across various categories ranging from clothing, home decor and beauty products. The anniversary usually takes place in the month of July but was pushed to August due to COVID-19.
While the sale opens today for the general public, the sale began as early as August 4th for loyal Nordstrom’s rewards club members.
During the anniversary sale, Instagram influencers also share their favorite items and provide a link to those items for consumers to click on. Influencers will then gain a commission from those items bought. Nordstrom works with influencers and bloggers that take part in their affiliate program.
This year, the sale presents itself a little differently. Nordstrom provided an online preview rather than a catalogue for consumers to find different items they might be interested in. Consumers are also thinking differently for this anniversary sale. Because of COVID, many people have lost their jobs or have been furloughed causing more caution towards their financial prospects. Many might not be as willing to spend money on designer clothing but rather shift their interests elsewhere like athleisure or pajamas.
Reporters Tanya Chen and Stephanie McNeal from Buzzfeed.News explain how influencers need to adapt to this year’s anniversary sale. Both stress the importance of influencers understanding people’s circumstances during this pandemic. For example, not everyone is going to be able to afford nice designer shoes, so influencers need to be able learn to advertise without being pushy. Influencers also need to understand COVID guidelines when shopping inside the store. This means documenting their shopping try-on hauls while wearing a mask or trying their clothing on at home.
The sale will continue until August 30th. The following sites give input on some of the best deals.
Nordstrom’s Anniversary Sale Has Some Blow-Ya-Mind-Good Discounts This Year:
The Best Deals and Everything You Need to Know About the Nordstrom Anniversary Sale 2020:
Nordstrom Anniversary Sale: 25 Of The Best Home Goods:
Natalie Daniels is an editorial intern for Dreamlette. She is a journalism major at Emerson College with a love of storytelling. Her favorite topics include entertainment, fashion, lifestyle, social issues, and music.